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Spark: A space for social innovators to combine ideas with networks - Audra Carson, De-Tread

 Registration is closed for this event

Spark Workshop with Audra Carson, De-Tread

Moderated by Rachel Jacobs '02, Inzenka


Detroit’s residential communities are plagued with the problem of disposing used automobile tires. Illegal tire dumping accounts for a large amount of blight in urban communities. Additionally, possibility for the spread of disease and the threat of fire hazards caused by rubber tire disposal are major causes for concern. De-Tread’s purpose is to promote healthy and safe communities by solving Detroit’s problem of illegal tire dumping.

Mission: To provide solutions to illegally dumped tires that empowers the community and promotes Safe and Heathly Neighborhoods.

          Session Questions: De-Tread is looking to increase their brand awareness amoung their audience.
           Audra Carson would like to use this Spark workshop to brainstorm a creative marketing campaign
           that will allow De-Tread to educate the community about both their products and social mission.
                      - How do you design a campaign that will both educate consumers and excite them about  
                         De-Tread's social mission?
                      - How do you spur community involvement for the development and expansion of a
                         local brand?                     
                      - How do you raise funding and generate revenue to support the venture?

D-Treads was nominated to participate in Spark by Detroit Nation. Detroit Nation, in support of some of Detroit's up and coming social enterprises, works with entrepreneurs who are not only improving the city by adding to its economic bottom line but have an environmental, civic or other community enhancing focus to help make Detroit a better place.


Spark provides Social Innovators with an opportunity to explore resources, connections and potential solutions to help their social ventures, by tapping the collective knowledge within Columbia University, and the larger entrepreneurial and social impact community in the New York area and beyond.

This workshop is open to all who are willing to bring their ideas, experience, and connections to help solve social and environmental challenges that these social innovators aim to address.


If you are unable to attend the above event but would like more information on Spark, please register for our mailing list.

For more information, or if you would like to suggest a future Spark workshop, please contact Diana Rambeau at

This event is supported by the Social Enterprise Program, the Eugene Lang Entrepreneurship Center and the Social Enterprise Club at Columbia Business School.

May 28th, 2013 from  6:00 PM to  7:30 PM
Columbia Business School
United States
Phone: 212-854-2176