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Spark: A space for social innovators to combine ideas with networks

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SPARK WORKSHOP

What is the best way to find non-prescription remedies for patients and caregivers?

Facilitated By Ashley Lim ’12CC,
Founder and CEO of CuraHub

Wednesday, November 15th, 2017
6-8 p.m.
Refreshments included with RSVP

Uris Hall, Room 141
3022 Broadway
New York, NY 10027

Overview
CuraHub is a personalized product search website for patients looking for non-prescription remedies, starting with patients suffering from psoriasis. About 44% of patients search online for medical information, but many end up with inaccurate information and a long trial and error process. CuraHub aims to improve patient outcomes by simplifying the product search process and empowering patients with knowledge. Their vision is to help find optimal treatment for each and every patient.

Areas for discussion

  • Which consumer segments should CuraHub target?
  • What features are most valued by the target customers?
  • What are the best ways to reach and engage customers?

Facilitator Biography
Ashley Lim ’12CC, Founder and CEO of CuraHub
Ashley grew up close to her grandmother, who suffered health complications from obesity. This ignited Ashley’s interest in medical treatment and personal healthcare, which have become her lifelong passions. Her goal is to share this interest with others through CuraHub. CuraHub aims to empower patients with knowledge of treatments and to advance medical research.

Prior to CuraHub, Ashley worked in healthcare consulting at the Boston Consulting Group and Booz & Company. She has a BA in Chemistry from Columbia University, and is currently completing her MBA at Wharton.

Ashley reads the nutrition labels on all her food and counteracts the calories by dancing ballet and choreographing Kpop.

 


 

Spark Workshops provide social innovators with an opportunity to explore resources, connections, and potential solutions to help their social ventures. These workshops tap into the collective knowledge within Columbia University and the larger entrepreneurial and social impact community.

Spark is a platform for ventures to make valuable connections, as the audience is a self-selected group interested in the topic area. Ventures are also able to gather diverse ideas through group brainstorming to help them address specific questions or problems within the business or organization.

These workshops are free and open to the public. Participants should expect to bring their ideas, experience, and connections to help solve social and environmental challenges that social innovators aim to address.

If you are unable to attend the above event but would like more information on Spark, please register for our mailing list.

For more information, or if you would like to suggest a future Spark workshop, please contact socialenterprise@gsb.columbia.edu.

This workshop is supported by the Lang Center for Entrepreneurship, Social Enterprise Club, Green Business Club, and Tamer Center for Social Enterprise at Columbia Business School; and the Social Entrepreneurship Club at Columbia School of International and Public Affairs.

November 15th, 2017 6:00 PM   through   8:00 PM
3022 Broadway
Uris Hall, Room 141
Columbia Business School
New York, NY 10027
United States
Phone: 212-854-2176
Email:

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