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Book Talk, The Waste-Free World: How the Circular Economy Will Take Less, Make More, and Save the Planet

BOOK TALK

The Waste-Free World: How the Circular Economy Will Take Less, Make More, and Save the Planet

with author Ron Gonen ’04, founder and CEO of Closed Loop Partners, in conversation with Ran Kivetz, Philip H. Geier Jr. professor of marketing at Columbia Business School

Tuesday, May 25, 2021
6–7 PM ET
Webinar details included in RSVP confirmation email.

Please join the Tamer Center for Social Enterprise for a virtual book talk with author Ron Gonen, founder and CEO of Closed Loop Partners, and Ran Kivetz, Philip H. Geier Jr. Professor of Marketing at Columbia Business School, as they discuss how the circular economy will be the next revolution in business.

Our take-make-waste economy has cost consumers and taxpayers billions while cheating us out of a habitable planet. But it doesn’t have to be this way. The Waste-Free World makes a persuasive, forward-looking case for a circular economic model, a “closed-loop” system that wastes no natural resources. Entrepreneur, CEO and sustainability expert Ron Gonen argues that circularity is not only crucial for the planet but holds immense business opportunity.

As the founder of an investment firm focused on the circular economy, Gonen reveals brilliant innovations emerging worldwide— “smart” packaging, robotics that optimize recycling, nutrient rich fabrics, technologies that convert food waste into energy for your home, and many more. Drawing on his experience in technology, business, and city government and interviews with leading entrepreneurs and top companies, he introduces a vital and growing movement. 

The Waste-Free World invites us all to take part in a sustainable and prosperous future where companies foster innovation, investors recognize long term value creation, and consumers can align their values with the products they buy.

You can purchase a copy of the book here

 

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