My Luu
Market Development Executive, IBM Small and Medium Business

As Market Development Executive on IBM’s Small and Medium Business (SMB) team, My Luu leads the strategy and execution for developing the market for women-owned businesses in Asia.  Her position also includes working closely with IBM’s Corporate Citizenship and Corporate Affairs team to help with the strategy, content and rollout of a Small and Medium Enterprise Toolkit that IBM is developing with the World Bank to provide the latest information, resources, and tools to help entrepreneurs in underserved and emerging markets launch and/or grow their business.  Ms. Luu also leads the strategy and marketing for IBM’s Base of the Pyramid initiative, which is identifying ways to leverage technological innovations to address the needs of the 4 billion people who make up two-thirds of the world population but individually earn less than $5 a day.

Prior to her current position, Ms. Luu led worldwide media relations and launched advocacy programs for IBM services (including SMB services and new opportunities that have a societal impact, such as traffic congestion solutions), Global Financing, Corporate, Research, and Pervasive Computing.

Before IBM, Ms. Luu was a diplomat covering foreign affairs, economic development, ethnic conflict, and terrorism at the U.S. Embassy in Uzbekistan, and before that, a PR Manager at Motorola.  She holds an M.B.A. from Cornell University and a B.A. from Yale College with a double major in Political Science as well as Russian and East European Studies.  A Chinese-American born in Vietnam, Ms. Luu lived for 13 months at a refugee camp in Malaysia before immigrating to the U.S. in 1980. She now has lived, worked, and/or traveled in more than 30 countries and speaks Chinese (Cantonese), Russian and Spanish.