Social Enterprise Conference
Imagine & Inspire: The Future of Social Enterprise
September 25, 2015 | 8:45 AM–5:00 PM | New-York Historical Society, 170 Central Park West, New York, NY 10024
In the centuries since the Industrial Revolution transformed our planet, humankind has been presented with unprecedented challenges and opportunities. It is from this fertile ground for innovation, that the field of social enterprise has emerged – creating activists, business people and organizations using their skills to solve the last century’s most pressing problems.
Imagine the next 100 years – imagine how we might succeed, where earlier dreamers have failed – in realizing our aspirations of a better world, one without poverty, hunger, gender discrimination, income inequality. Imagine a world that harnesses new technology and new ideas to develop renewable resources, clean water, and sustainable and equitable food systems.
Join like-minded individuals to inspire the business, social and policy solutions for the world in 2115. Celebrate Columbia Business School’s Centennial with the 2015 Social Enterprise Conference by exploring what the next 100 years of social enterprise will entail.
About the conference
Agenda
8:15-8:45 | Conference Check-In Begins | |||||||||||
8:45-9:00 | Welcome Remarks from Professors Damon Phillips and Bruce Usher, Co-directors of the Tamer Center | |||||||||||
9:00-9:45 | Featured Keynote: How do you “Genetically Modify” Business to Change the World? | |||||||||||
9:45-9:50 | Introduction to Social Entrepreneur Quick Talks | |||||||||||
9:50-10:20 | What is One Social Entrepreneur Doing to Keep Consumers – and the Environment – Cool? Do You Know Where Your Shirt Comes From? Purchasing Your Values How One Social Entrepreneur is Making the World Less Crappy How is an Underwear Company’s Supply Chain Empowering Women? | |||||||||||
10:30-11:00 | Coffee Break | |||||||||||
11:00-11:55 | Baking Second Chances into Making Brownies Can a “Pay-As-You-Go” Method Buy the World’s Poorest Safe Energy? How is Women Who Code Working to Stop the Leaky STEM Leadership Pipeline? How Can “Traditional” Business Use Partnerships to Scale and Create Social Impact? What if the Future of Bone Surgery Was Grown in the Lab? Educating Entrepreneurs to Revitalize their Communities | |||||||||||
12:05-12:10 | Closing Remarks from Conference Co-chairs Manuel Hein ‘16BUS, Marianna Katsika ‘16BUS, and Dana Silberstein ‘16BUS | |||||||||||
1:00-5:00 | Afternoon Session Check-In Begins: Design Thinking for Social Impact Workshop | |||||||||||
Featured Keynote: How do you “Genetically Modify” Business to Change the World?
“Entrepreneurs jump off the cliff and build their wings on the way down,” said Social Enterprise Conference Keynote Saskia Bruysten, co-founder of Yunus Social Business, as she described leaving a career in consulting at BCG to work in social enterprise. Her company, co-founded with Nobel Prize winner Muhammad Yunus, is a social accelerator that incubates and finances local entrepreneurs to build solutions from the ground up. Her work is a prime example of how to harness the power of business to produce and maximize social impact.
Saskia Bruysten, Co-Founder, Yunus Social Business
Bio
Saskia Bruysten is the co-founder and CEO of Yunus Social Business – Global Initiatives (YSB). A leader in the social business movement, Saskia co-founded YSB with Peace Nobel Laureate Prof. Muhammad Yunus. YSB is a philanthropic fund dedicated to creating and empowering social businesses that sustainably solve pressing social problems. Since founding YSB in 2011, Saskia and her team have launched incubator funds in 7 countries, supported over 500 entrepreneurs, invested in more than 25 social businesses and built partnerships with major investors and corporations including USAID, African Development Bank, DEG, UNDP, Deutsche Bank, SAP, McCain, the United Postcode Lotteries, the Clinton Foundation, the IKEA Foundation, Virgin Unite, Freshfields, Mazars, Kiva, etc. Saskia was featured on the Wired Smart List 2013, a group of 50 influential emerging leaders identified by the magazine from around the world. She has also contributed widely to the Huffington Post, Forbes, Spiegel.de and co-authored a report with the Boston Consulting Group on the experiences of building large scale social business joint ventures in Bangladesh. She was appointed to the EU Commission’s expert group on Social Business and has assisted Prof. Yunus on Ban Ki-Moon’s UN MDG Advocacy Group as well as Richard Branson’s B-team. Saskia was the youngest Generation CEO member, a prestigious network of woman in top management in Germany, and a Young Leader of the Atlantik Brücke, a network promoting transatlantic cooperation. She has lectured at several universities and speaks regularly at high profile events. Saskia was one of the founding members of the Global Social Business Summit, which has developed into a global platform for social business with over 500 participants from over 50 countries. Prior to YSB, Saskia was the Co-CEO of the Grameen Creative Lab and a management consultant at the Boston Consulting Group. She holds an MBA from EBS Business School in Germany and a MSc in International Relations from the London School of Economics and Political Sciences. She has dual German and Canadian citizenship.
Social Entrepreneur Quick Talks
What is One Social Entrepreneur Doing to Keep Consumers – and the Environment – Cool?
Marshall Cox SEAS PhD ’12 developed the idea for Radiator Labs after being unable to adjust an unbearably hot New York apartment heated by radiators. Radiator Labs provides an engineered “cozy cover” to steam radiators, which controls heat distribution in an apartment building, preventing waste and saving cost. The system allows users to monitor the room temperature by via a mobile app, saving both the environment and money. Cox’s project earned the 2012 MIT Clean Energy Prize in 2012. Today, he works with Columbia University to test and develop the Cozy in dorm buildings.
Marshall Cox SEAS ’12, CEO, Radiator Labs. Watch the recording →
Do You Know Where Your Shirt Comes From? Purchasing Your Values
Making clothing is a dirty 2.5 trillion-dollar business. The second-most polluting industry after oil, the apparel industry pays 98% of its labor force less than a living wage. Zady, launched two years ago by Maxine Bedat LAW ’12, is seeking to change that statistic. A shopping and lifestyle brand for the conscious consumer, Zady’s “New Standard” targets a generation of consumers who care about being able to “purchase their values” and know that their clothing comes was made ethically. Zady was named one of the “World’s Most Innovative Company” by Fast Company.
Maxine Bedat LAW’12, Co-founder, Zady. Watch the recording →
How One Social Entrepreneur is Making the World Less Crappy
Every 20 seconds, a child dies due to poor sanitation while girls in developing countries are forced to miss weeks of school because they don’t have a private space to use the restroom. Motivated by the poor sanitation and safety conditions at pit latrines in a Syrian refugee camp, Diana Yousef BUS’03 SIPA’04 founded change:WATER Labs to help solve this issue. change:WATER Labs seeks to curb the problem of unmanaged sewage in poor communities through a low-cost, waterless in-home toilet that affords low-income families a safe, private sanitation option, and shrinks daily sewage down to 1% of the produced volume.
Diana Yousef PhD, BUS ’03, SIPA ’04, Founder & CEO, change:WATER Labs. Watch the recording →
How is an Underwear Company’s Supply Chain Empowering Women?
Catalina Girald founded lingerie company Naja to empower women through a supply chain that is faster, less wasteful, and more socially responsible. Naja overwhelmingly employs single mothers, or female heads-of-household, while providing a flexible work space and benefits such as insurance and paying for employee’s children’s education. Among Naja’s other efforts are the “Underwear for Hope” program employing single mothers in Colombia who have been displaced by the civil war, and working to reduce their carbon footprint through digital printing.
Catalina Girald, CEO, Naja. Watch the recording →
Bios
Marshall Cox is the CEO and founder of Radiator Labs, an early stage startup working to solve the overheating issues inherent in older, pre-war buildings. Through Radiator Labs, Marshall has won the MIT Clean Energy Prize, the Popular Science Innovation Award, and the Verizon Powerful Answers award. Marshall earned his Ph.D. in electrical engineering from Columbia University in 2013 and his M.S. in materials science and engineering from Cornell University in May 2004. He is an alumnus of the Startup Leadership Program (SLP), where he was a fellow in 2011-12 and a Program Leader in 2012-13. Marshall also worked as a Columbia University Technology Ventures fellow, and specialized in IP development, valuation, and transfer for the university’s technology transfer office. He holds six U.S. patents and has published eight peer-reviewed papers in semiconductor devices, processing and inorganic synthetic chemistry.
Maxine Bédat is the co-founder of Zady, a fashion brand and lifestyle destination creating a transparent and sustainable future for the $1.5 trillion apparel industry. Her background in international law and diplomacy, including serving as a legal clerk for the U.N., led her to found The Bootstrap Project, a non-profit organization that works with entrepreneurs in the developing world. For its work in sustainability, Zady was named one of the world’s “Most Innovative Companies” in retail by Fast Company, and its creativity was recognized by Mashable, which called the company “the #1 business rocking content marketing.” Bédat serves on the Council of NationSwell, has spoken at some of the world’s leading conferences, including the WWD Apparel/Retail CEO Summit, and has been regularly featured as an expert by Bloomberg, Forbes, Business of Fashion, CNN and the Huffington Post. She is a graduate of Columbia Law School.
Dr. Diana Yousef, PhD, MBA, MA, (Founder, CEO of change:WATER Labs) is a serial entrepreneur with 10+yrs experience commercializing technology for social and environmental impact in the developing world. Formerly, she consulted for McKinsey, co-founded IFC/World Bank’s Life Sciences Investment Group and the United Nations’ Inclusive Markets incubator, and was a seed-stage VC with Battelle Ventures. She co-founded: WeCyclers (social venture to clean up urban slums and create recyclables supply chain linkages in Nigeria), Immerse Global (Stanford-spin out to develop atmospheric water capture technologies), and SachSiSolar (MIT-spin out to develop revolutionary new materials to lower the cost of solar energy). She is a former protein biochemist (A.B., Harvard; Ph.D., Cornell), and holds an MBA and MA in International Development (Columbia). She serves as an advisor to the TED Fellows Program and a Founding Council Member for NASA/USAID’s LAUNCH Accelerator.
Catalina Girald is the founder and CEO of Naja.co, a socially conscious lingerie brand for millennial women. She started Naja with the goal of empowering women through lingerie–from the wearer to the garment worker. Naja’s innovative supply chain is challenging norms in apparel manufacturing through their “ethical factory” and environmentally friendly manufacturing practices. In August 2015, Golden Globe winning actress, Gina Rodriguez (Jane the Virgin), joined Naja as a co-founder to help spread the message of women’s empowerment. Catalina is also the founder of Underwear for Hope, a program that trains and employs at-risk single mothers to sew. Prior to Naja, Catalina travelled the world for 18 months living with nomads in Mongolia. Before becoming an “entrepreneur” she was an attorney in the Mergers & Acquisition group at Skadden, Arps in New York City. She is a Term Member at The Council of Foreign Relations. Catalina has an MBA from Stanford University and a JD from Boston College.
Social Entrepreneur Quick Talks (Part 2)
Baking Second Chances into Making Brownies
Greyston Bakery is a local food manufacturer who uses an open-hiring model. This model has helped Greyston stand out to large corporations, such as Ben and Jerry’s, who are interested in supporting social enterprises —as well as offering second-chances to individuals who otherwise have a hard time finding stable employment. Job seekers put their name on a waitlist and once a job is available, they will be employed, no questions asked. This policy has allowed many members of the Yonkers-community where the bakery is located to restart their lives in ways they never thought were possible.
Mike Brady, President & CEO, Greyston Bakery
Dion Drew, Head Baker, Greyston Bakery | Watch the recording →
Can a “Pay-As-You-Go” Method Buy the World’s Poorest Safe Energy?
Millions of people in west Africa do not have access to electricity, relying on unsafe energy methods like kerosene and disposable batteries. The “pay-as-you-go financing” model is allowing businesses to profitably provide goods to the most vulnerable and most isolated populations. In Uganda, this model is used by Hugh Whalen of the PEG Group to provide solar energy to those without access to other types of energy. His model effectively reaches remote customers and also allows these customers to develop a credit history, increasing their potential as customers for other products.
Hugh Whalan, CEO at PEG Group, PEG Ghana | Watch the recording →
How is Women Who Code Working to Stop the Leaky STEM Leadership Pipeline?
More and more today’s top executives have a technical background. With the overall number of female executives pitifully low, the fact that women are leaving the technology industry at an high rate creates concern. Women Who Code seeks to inspire women in technical careers by providing resources for them to further develop their skill sets, connect to other high-level women through networking events, and raise the profiles of powerful women in technical fields through a regular publication.
Alaina Percival, CEO & board chair, Women Who Code | Watch the recording →
How Can “Traditional” Business Use Partnerships to Scale and Create Social Impact?
Inspired by her time at (RED), Jenifer Willig committed to social enterprise by founding motive, a social innovation consultancy. She works with corporations to scale social impact, proving that social and economic progress are not mutually exclusive. She also founded Whole World Water, which works with hotels and restaurants to replace bottle water with filtered tap water. Whole World Water is a campaign uniting the hospitality and tourism industries on a non-competitive platform to increase access to clean and safe water.
Jenifer Willig, Founder, WHOLE WORLD Water | Watch the recording →
What if the Future of Bone Surgery Was Grown in the Lab?
Bone reconstruction is the second-most common medical procedure. These surgeries are painful and require multiple hospital visits to complete. EpiBone is a for-profit venture that grows bones from a patient’s own cells – a procedure which is customizable and long-lasting. Using a competitive pricing strategy and support from solid investors, EpiBone grows bones that guarantee a perfect patient fit each time without having to sacrifice its own profitability.
Nina Tandon BUS ’12, CEO, EpiBone | Watch the recording →
Educating Entrepreneurs to Revitalize their Communities
Business is one of the strongest tools for reshaping our communities. Entrepreneurs have a great opportunity to maximize social impact through business. Regenerative enterprises view the world as interconnected and interdependent — the success of each part of society is tied the successes of individuals and organizations. Etsy.org builds these communities through educational programs designed for entrepreneurs to reimagine their business goals to build a more fulfilling and lasting world.
Matthew Stinchcomb, Executive Director, Etsy.org | Watch the recording →
Bios
Rooted in a troubling cycle of poverty and incarceration, Dion Drew was determined to make a change. In 2008, after completing another prison sentence, the Yonkers native vowed to make a better life for himself. After struggling to find gainful employment, Drew grappled with returning to his old ways. Greyston Bakery’s unique Open Hiring policy, however, gave Drew his second chance. In 2009, Drew joined the Greyston team as an apprentice baker. Through his tenacity and strong work ethic, Drew received numerous promotions. Today, he proudly leads and supervises bakery employees as a bakery trainer, and continues to experience great success. Drew has shared his story at the U.N. and TED@Unilever; he has also been featured on the TODAY Show and in New York Times best-selling authors Sheryl Wudunn and Nicholas Kristof’s book, A Path Appears. Drew is a constant champion of Greyston Bakery and its mission to provide paths to self-sufficiency.
Greyston President and CEO, Mike Brady, manages the country’s leading social enterprise, a national model for comprehensive community development best known for the Greyston Bakery. Greyston Bakery has provided jobs and opportunities for hundreds of individuals and is the primary producer of brownies for Ben & Jerry’s ice cream. Greyston is an integrated network of programs that provides jobs, workforce development, childcare, housing, after-school programs and community gardens. Passionate about social entrepreneurism, the Greyston chief now serves as a thought leader on social enterprise management, mindfulness in business, and the development and success of Benefit Corporations. Brady is a regularly featured speaker on these topics and a multitude of related subjects, having presented at TED@Unilever, CGI America, the Ashoka Future Forum, as well as Harvard, Yale, Columbia, and Brown. Prior to joining Greyston, Brady was a partner with BAO Food and Drink, where he oversaw the development of the first incubator in the country dedicated to organic food production and distribution. Brady has more than 20 years of experience in strategy and management positions identifying and exploiting new business opportunities in high-growth and transitional industries. He is also a business advisor to the American Sustainable Business Council (ASBC) helping to promote policies for a more sustainable economy. A graduate of the University of Pennsylvania’s Wharton School, Brady now lives in Westchester, N.Y. with his wife and two sons.
Hugh Whalan has started three businesses in Africa focused on innovative financing of household solar to some of the poorest consumers on the planet. His first company pioneered crowd funding for energy loans to the developing world. His second company, a solar distribution and asset financing operation in Ghana, was acquired by a US private equity firm in an industry first. He is currently running PEG, which is using pay-as-you-go technology to provide financing for solar to 500,000 customers in West Africa by 2018. Hugh was named a Young Global Leader by the World Economic Forum in 2015, and was recognized as one of Australia’s top 30 entrepreneurs under 30. He is a frequent guest lecturer on social enterprise and entrepreneurship and has been covered in a wide range of mainstream media, including CNN, Forbes, New York Times and Fast Company.
Alaina Percival is Chief Executive Officer and Board Chair of Women Who Code, a global 501(c)(3) nonprofit dedicated to inspiring women to excel in technology careers. She spent the first years of her career working at PUMAs headquarters in Germany managing the most innovative products for the brand. After completing her MBA, she accepted the role of Brand Marketing Manager for a women’s performance footwear company where she led the roll out the world’s first woman specific volleyball and basketball shoes. Her migration to the technical sector took place in 2010 and her tech industry experience includes heading up developer outreach at Riviera Partners in addition to working as the Director of Marketing for Snip.it – a start-up which was acquired by Yahoo! Percival currently serves as an advisor to CodePath. She lives in the San Francisco Bay area with her husband and is active in both the technology and education circles. She has traveled to more than 60 countries and speaks German.
Jenifer Willig is the founder of motive and WHOLE WORLD Water, a social enterprise uniting the hospitality & tourism industry to raise money for clean and safe water projects around the world (www.wholeworldwater.co). WHOLE WORLD Water works to engage the hospitality and tourism industry to filter, bottle, and sell its own water, and contribute 10% of the proceeds to the WHOLE WORLD Water Fund. Partnering with iconic brands including Nike, Apple, Dell, Microsoft and Starbucks, Jenifer most recently spent four years leading tremendous growth at (RED), the organization founded by Bono and Bobby Shriver to fight AIDS in Africa. Through her leadership, (RED) raised $185 million and became a global brand with a social following of more than 2.5 million people who actively advocate on behalf of (RED). Prior to joining (RED), Jenifer spent her career in advertising, working on global brands including AT&T, Levi Strauss & Co, British Airways and The Financial Times; running the New York office of M&C Saatchi; and developing the dot com business at TBWA/Chiat/Day SF during the tech boom of the late 1990s. She was recently named one of the 10 Most Generous Marketing Geniuses by Catchafire and Fast Company’s Generosity Series and recognized as one of the 40 women over 40 to watch.
Nina Tandon is on the cutting edge of science: where sci-fi meets reality. She works on growing artificial hearts and bones that can be put into the body, and studies the new frontier of biotech: homes, textiles, and videogames made of cells. Profiled in Wired and named one of Fast Company’s Most Creative People in Business, she speaks on the future of healthcare and technology, and biology’s new industrial revolution. Nina Tandon is CEO and co-founder of EpiBone, the world’s first company growing living human bones for skeletal reconstruction. She is the co-author of Super Cells: Building with Biology, a book that explores the new frontier of biotech. She is a TED Senior Fellow and Adjunct Professor of Electrical Engineering at the Cooper Union. She has a Bachelor’s in Electrical Engineering from the Cooper Union, a Master’s in Bioelectrical Engineering from MIT, a PhD in Biomedical Engineering, and an MBA from Columbia University. Her PhD research focused on studying electrical signaling in the context of tissue engineering, and has worked with cardiac, skin, bone, and neural tissue. Tandon spent her early career in telecom at Avaya Labs and transitioned into biomedical engineering via her Fulbright Scholarship in Italy, where she worked on an electronic nose used to “smell” lung cancer. After completing her PhD, she consulted at McKinsey and Company, but since 2010 she has continued her work in tissue engineering. Nina has published 10 journal articles (cited > 300 times, H = 9) and six book chapters, and she has three patents. She’s been published in Nature Protocols and Lab on a Chip and has been featured on CNN and in Wired and the Guardian. She has spoken three times at TED and at the Milken and Bloomberg tech conferences. She was named one of the 100 Most Creative People in Business by Fast Company, a Crain’s 40 under 40 people who have achieved success in business before turning 40, and a World Economic Forum Tech Pioneer.
Matt Stinchcomb is the Executive Director of Etsy.org, a 501(c)3 dedicated to helping people develop the skills, connections, and wisdom needed to use commerce as a tool to regenerate the self, the community, and the Earth. Previously, he was the VP, Values and Impact at Etsy.com. In that role he oversaw the stewardship of the company’s mission, and worked to give all employees the means and the desire to maximize the benefit their work has on people and the planet. In 2013, Matt was named a GOOD ‘Figure of Progress’. The next year he was named as one of the Purpose Economy 100. Matt serves on the boards of the Schumacher Center for New Economics and the Center for a New American Dream. He is a graduate of Oberlin College, and a reformed, professional musician. He lives in Brooklyn, NY with his wife, Benedikta, and their sons, Francis and Lewie.
Design Thinking for Social Impact Workshop
The Design Thinking for Social Impact workshop introduces conference participants to a problem solving, idea generating and decision making methodology that can help turn their ideas into social enterprises. Using this widely applicable approach, we’ll tackle a case study affecting all New Yorkers to examine practical implementations of these creative thinking tools. Through a series of participatory activities, this afternoon workshop will introduce techniques, and frameworks for generating ideas and identifying actionable next steps. Meet peers across disciplines and dive into business model development to solve real challenges! Join Kristina Drury of TYTHEdesign to strengthen your problem solving skills and bring a fresh perspective to impacting your community.
Kristina Drury, Founder and Creative Director, TYTHEdesign
Limited seating available for Columbia University Students, Faculty and Alumni. All attendees must register and attend the morning conference. Tickets for the workshop will be distributed on a lottery basis. All applicants must apply.
Bio
Kristina Drury is a social entrepreneur, designer, and educator. As the founder and Creative Director of TYTHEdesign, Kristina has spent the past five years using design and strategy to support organizations develop creative solutions, build their capacity and enhance their impact both locally and globally. Prior to starting TYTHEdesign, Kristina co-led the nonprofit Project H Design, a charitable organization focused on design for social change. Her diverse background includes work in corporate social responsibility, education, social innovation, industrial design, and architecture. She holds a Masters in Industrial Design from Pratt Institute and a Bachelors of Science in Architecture from McGill University. Kristina’s work and publications have taken root around the globe. Most recently, she has been recognized as an Innovation Expert for UNDP and selected to present at Clinton Global Initiative University’s annual conference. She has also been honored by numerous organizations, including the Victor J. Papanek Social Design Awards, the Core 77 Awards, Pratt Institute, and identified as an Agent of Change. Kristina has been featured at The Cooper Hewitt and The Earth Institute.
