Katharyn Field ’11 interned at Dance/NYC, the largest branch office of the national dance service organization, Dance/USA. Dance/NYC’s mission is to strengthen the professional dance field in New York City through advocacy, guidance, and developing infrastructure for local dance artists, audiences, and managers in this field. As part of an institutional grant from the Rockefeller Brothers Fund, Katie led a communications team to develop a long-term marketing plan focused on measuring and analyzing audience engagement and integrating social media outlets. This project was part of the grant's overarching vision to centralize dance communications with Dance/NYC to maximize the impact of a single, coherent voice in the field.