Net Impact

12th Annual Net Impact Conference

Business Leaders Building a Better World
Columbia Business School
November 11th – 14th, 2004

Columbia Business School



Conference Schedule

Please note that time and sessions are subject to change (last updated: November 4th)

Thursday, November 11
6:30pm - 8:00pm
Uris Hall
Conference Registration
6:30pm - 10:00pm Happy Hour hosted by Columbia Business School

Friday, November 12
8:00am - 6:00pm
Lerner Hall
Conference Registration and check-in
8:00am - 9:45am Breakfast, Hosted by Seth Goldman, President & Tea-EO, Honest Tea
10:00am - 11:30am
Lerner Hall Auditorium

Keynote Speaker: Orin Smith, President and CEO, Starbucks Coffee Company
Introduction by Ben Packard, Director of Environmental Affairs, Starbucks Coffee Company

11:45am - 1:15pm BREAKOUT SESSION 1
Faculty Case Competition: Angola's Mislaid Billions;
Madagascar: Building Alliances for Economic Development and Sustainability;
Technology Enterprises: Innovation in Sustainability;
An Introduction to Entrepreneurship In Education;
Real Estate Development with a Community Focus;
Strategic Philanthropy;
Social Impact Management: Business Strategies in Developing Countries;
Using the Market to Solve Environmental Challenges;
From Dream to Reality: Launching Your Double Bottom Line Venture
1:30pm - 3:00pm
Lerner Hall Auditorium
Lunch Sponsored by Herman Miller
2:00pm - 6:00pm
Lerner Hall 5th Floor
Business Expo
3:15pm - 4:45pm BREAKOUT SESSION 2
Business and National Security;
Issuing Debt for Non-Profits;
Pharma and Biotech: Shaping the Delivery of Health Care in the United States;
Can Confidence in Corporate America Be Restored?
Mainstreaming Corporate Social Responsibility and Sustainability: Opportunities and Risks;
The Business Case for Wind: The Economics of an Emerging Energy Industry;
Creative Solutions to Solid Waste Management;
Case Study: HIV/AIDS and Corporate Strategy;
Microfinance: Which Strategies Work?
New Venture Lab: Economic & Community Development;
New Venture Lab: Education & Arts;
New Venture Lab: Energy & Environment;
New Venture Lab: Health;
Generation AND: Money and Meaning
5:00pm - 6:30pm BREAKOUT SESSION 3
New York City's Olympics Bid;
Business and the Environment: strategic positioning for competitive advantage;
Urban and Minority Investment;
Fair Trade Coffee: A Sustainable Development;
States In the Lead: The Challenge of Financing Clean Energy;
International Business Community and HIV/AIDS: Public Private Partnerships;
Entrepreneurs Improving Education;
Technology Enterprises;
Ethics, Values And Social Responsibility: Challenges Women Leaders Face;
How to Sell Yourself in Today's Environment;
Why No Company is Sustainable and What Can Be Done About It: Total Corporate Responsibility - Achieving Sustainability and Real Prosperity
6:00pm - 7:30pm
Lerner Hall
Cocktail Reception
8:00pm - 10:00pm Free time for dinner, Interest Group Dinners, or
Professional Members Gathering
10:00pm - 2:00am Adventures in the East Village: Various Locations in
East Village

Saturday, November 13
8:00am - 6:00pm Conference Registration
8:00am-9:00am Breakfast at Lerner Hall
9:15am - 10:45

CEOs Roundtable:
Thomas Chappell, CEO and Co-Founder, Tom’s of Maine
Gary Erickson, CEO and Founder, Clif Bar Inc.
Jeffrey Hollender, President and Corporate Social Responsibility Officer, Seventh Generation
Moderated by Harriet Mayor Fulbright, Former Clinton Administration Appointee; Goodwill Ambassador for the Fulbright Program
Introduction by Glenn Hubbard, Dean, Columbia Business School

This session promises to be a lively discussion between three CEO's about what it takes to be a successful social entrepreneur; social funding and financing; CSR; sustainable solutions; globalization and emerging markets; challenges and innovation in management and community development.

11:00am-12:30pm BREAKOUT SESSION 4
High-skilled volunteers: the future of volunteering?
The Double-Edged Sword of Nonprofit Financial Accountability;
University Development: Manhattanville and Beyond;
Socially Responsible Investing: The Double Bottom Line;
Organic Food: Niche or Mainstream?
Media as a social watchdog;
Can All Buildings Become Green Buildings?
Water Scarcity and Infrastructure Investment: Public/Private Partnerships Sponsored by The Coca-Cola Company;
The Role of Women in Global Microfinance;
Offshoring: Opportunities and Challenges;
Financing Your Venture: Keys to Success
12:45pm-2:00pm Lunch / Chapter Building Sessions
2:15pm - 3:45pm

BREAKOUT SESSION 5 / Off-Site Visits
Lower Manhattan Development: inside the development process of Battery Park City and WTC;
Two Harlems: Local Partnerships in Affordable Housing Development (2 sites);
Times Square case study and site-visit;
The Role of Arts and Artists in the Revival of TriBeCa: Site Visit;
Common Ground Site Visit;
Leadership: Incorporating a Sense of Social Responsibility into Your Career and Organization;
Spirituality in Economics and Global Sustainable Development;
The Role of Ecotourism in Environmental Conservation;
Investment in Africa: The Challenges and the Rewards;
Measuring Your Mission: Social Impact Assessment and Social Return on Investment Workshop;
“The Career Intensive” with Josh Klenoff;
“Concert of Ideas” with Creative Leaps International;
Corporate Philanthropy or Good Business Sense? The Role of Corporate Social Enterprise in the 21st Century

4:00pm - 5:30pm

BREAKOUT SESSION 6 / Off-Site Visits
Off-Site Visits and “Concert of Ideas” with Creative Leaps International (Continuation from Breakout Session 5)

Revenue-Generating Ventures for Nonprofits;
Assessing Social Impact;
The United Nations Global Compact;
The Envisionary Project: Overcoming Systemic Barriers to Sustainability;
China: Is the Economic Boom Sustainable?
Balancing Profit and Social Impact;
Manipulation 101: Pursuing a Values-Based Agenda When Logic Doesn't Work

7:00pm - 10:00pm

311 West 57th Street
(between 8th Ave. and 9th Ave.)

Closing Ceremony and Gala Reception

Keynote Speaker: Julius Walls, President and CEO, Greyston Bakery
Introduction by Sheila Warfield, Marketing Outreach Lead, Herman Miller, Inc.

Join us at Providence, a brand new venue not yet open to the public, located in midtown Manhattan. Originally a Baptist church, the space became legendary when it was transformed into the Mediasound Recording Studios in 1969. Frank Sinatra, Jimi Hendrix, Bob Dylan, Aretha Franklin, and Guns n Roses have all recorded here.


Spider Club
47 West 20th Street
(between 5th Ave. and 6th Ave.)

Post-Gala Adventures at Spider Club

Join us at the Spider Club and its VIP room: the Spider Room. Columbia Business School’s very own Net Impact member, Zev Greenfield will be DJing. The Spider Club shares the Gothic church on the corner with Avalon, where Britney Spears performed in 2003.

Sunday, November 14 - Sunday in the City: New York City Activities
135th Street and
Malcolm X Boulevard,

Harlem Heritage Walking Tour
This guided tour will showcase aspects of the community’s history that apply to the concept of using business as a tool to make Harlem and the Harlems of the world a better place.

Masjid Malcolm Shabazz: This is the building from which Malcolm X would encourage people to view his life as evidence of what the religion of Islam can do.
Lenox Lounge: Built in 1938 – 1939 and stills operates in the tradition of old school Harlem – step inside of this place and take a trip back into the musical yesteryears of Harlem history. Adam Clayton Powell Jr. State Office Building: Learn about Adam Clayton Powell Jr.. a passionate activist fighting for fair employment and better education for Blacks. Powell Jr. eventually became Senior Pastor of Abyssinian Baptist Church and ran for Congress and won in 1945 leaving a legacy of political accomplishments unparallel by any other Congressman before or after him.
The African Nationalist Pioneer Movement - Carlos A. Cooks: Carlos A Cooks was a great orator and Black Nationalist Leader during the period 1940 – 1966. Cooks and his organization adopted many of the philosophies of the UNIA and encouraged political, social and economic independence for Blacks worldwide.

Continuous Tours

Gray Line Bus Tours
Try Gray Line New York’s two hour Double-decker Tour. This tour is easy to jump on and off depending on where you are staying and flexible. Grab a friend and do either the Uptown Loop or Downtown Loop and see some of the sites that make New York famous.

Conference attendees are welcome to sign up during the weekend with Grayline directly at, or visit the Grayline NY Visitor Centers at: 777 Eighth Avenue (Between 47th and 48th Streets) or Eighth Avenue & 42nd St. Port Authority Terminal - Street Level 1-800-669-0051 ext 3 or 212-445-0848

UPTOWN LOOP: This loop takes you to some of the most romantic sights in New York and to a world of cultural diversity - from famous museums and churches to the vibrant neighborhoods of Harlem. Stops include Central Park West, Lincoln Center, Dakota Apartments, American Museum of Natural History, Cathedral of St. John the Divine, Grant's Tomb, Apollo Theater, Harlem Market, The Museum Mile, Guggenheim, Metropolitan Museum, Central Park and Fifth Avenue.
DOWNTOWN LOOP: Where history meets technology – the neighborhoods on the Downtown Loop are some of the oldest and some of the newest in Manhattan. Stops will include Greenwich Village, where the literary past comes alive, the new Times Square, the Empire State Building, an icon of architecture, the Flatiron building, Union Square shopping districts, Soho, Chinatown, Little Italy, Lower East Side, East Village, Rockefeller Center, Intrepid Sea-Air-Space Museum and more.